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Episode 53 · 22 September 2026 · 56 min
4,000 Downloads, A $25,000 Brand Deal and Invited to See The KING - Doone Roisin
Most people tell you that you need to wait.
Wait until you have enough downloads, a massive audience, an insane guest list.
But today’s guest is proof that YOU don’t. You just need a plan.
Doone Roisin is the host of Female Startup Club, she’s done over 750 episodes and interviewed some of the most incredible founders including Leila Hormozi, Jo Malone, Allison Ellsworth and so many other incredible women.
Today we’re going to teach you how to land guests of that calibre but more importantly, how to build a show that once you have those guests … listeners want to come back week after week after week.
You’ll hear
🎙️The guest referral and distribution strategy that helped the show grow
🎙️ How to use SEO to get your podcast featured (and the lists you should be building)
🎙️ What brands actually need to hear before they will consider a partnership (and who to reach out to)
🎙️Why impressive guests alone won’t build listener loyalty
🎙️What to do when you have outgrown your podcast’s original topic or identity
🎙️How FSC is turning passive listeners into an active online and offline community
If you want to learn more about how to get YOUR podcast featured on Claude and ChatGPT check out this episode with Jeremy Cabral - https://youtu.be/0HrEBgueeNs
00:00 - From Stage Fright to Buckingham Palace
00:57 - FSC 2.0: When Your Show Outgrows Its Original Idea
05:35 - When you start to feel cringe … do this
08:57 - The One Guest That Opened the Door to Everyone Else
12:05 - How to leveerage SEO + Guest Distribution for Growth
15:29 - 4,000 Downloads. Then Everything Changed.
20:49 - You’re emailing the wrong person
22:42 - What does a top production team look liek?
25:15 - Listeners Don’t Want Another One-Way Relationship
28:00 - The moment Doone nearly quit
30:44 - Should you Rebrand or Take Your Audience With You?
36:58 - The reason guests don’t build loyalty
40:19 - If Solo Episodes Feel Weird. Try this
41:04 - LinkedIn Is Doing Something Instagram Can’t
42:39 - One Interview, 30 Clips …. and a Built-In Test
51:31 - One Sentence Made Her Dreams Much Bigger
53:38 - Podcast recommendation we’ve never heard before
55:03 - FSC’s Next Era Starts Here
Connect with Doone over at https://www.instagram.com/dooneroisin/?hl=en
Listen to Female Startup Club on Apple (https://podcasts.apple.com/au/podcast/doone-roisin-podcast-conversations-on-health-wealth/id1488434209) , Spotify (https://open.spotify.com/show/4abb1zaJvy5kM9l0abIxSF) or Watch on Youtube - https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ
Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple (https://podcasts.apple.com/us/podcast/what-the-best-creators-on-spotify-are-doing-with/id1840086977?i=1000787255007), Spotify (https://open.spotify.com/episode/4sjW2sSVDt2Q1f6KC0Qaak?si=cYRnT48rRRmXAwvMIqDSyw) or Youtube - https://youtu.be/OcQs3r_XoLw
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
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