Build the podcast that makes you the go-to in your industry.
The 5-step system behind 1,500+ episodes and five #1 shows in Australia. Built so you can run your show in under an hour a week.
Every podcast I've worked with has landed on the top charts, including #1 in the country 5 times.
Podcasting right now is Instagram ten years ago.
Netflix, YouTube and TikTok have all announced their podcast strategy. It's one of the only channels people CHOOSE to be with you.
The next time someone asks AI who the go-to is in your industry, your podcast is how it learns your name.
YouTube is now the most-cited source in Google's AI search, and one of the most-cited across ChatGPT, Claude, Gemini and Perplexity. AI reads your transcripts, show notes, Apple and Spotify reviews and YouTube comments, and a podcast gives you endless opportunities to be referenced on third-party websites.
Check out this ep on how to get ChatGPT and Claude to recommend you →I know you're thinking ...
“Am I too late?”
The best time to start a podcast was 6 years ago ... the second best time? Is now.
Or maybe ...
“I don't have a huge audience.”
We've had shows with 300 downloads land on the charts. One client was booked for TV after someone heard five minutes of an episode. And every single podcast we've worked with has said their podcast is their number one source of lead gen and nurture.
You know you have something worth saying but ...
You're not sure if your idea is 'the' idea. Or whether the episodes you've written out are things people actually want to hear.
Every podcast guide says something different, and AI just makes it worse.
Your calendar is already full. One more thing on the list feels impossible.
You want to do this properly ... because it IS an extension of your brand.
of podcasts never make it past ten episodes.
And this year over 40% of the shows that started ... have already stopped recording. It's not because they ran out of things to say. What's missing is a reason for the right people to listen, a format that brings them back, and a system that works EVEN when you get busy.
We aren't going to build a podcast here ... we're building a business and a brand that works 24/7.
We've condensed learnings from over 4.5 million downloads into a 5 step system that doesn't just launch your show, it helps you achieve your business and personal goals as well.
01PositionGive people a reason to choose your showA podcast A strategic asset
First, we work out what job this podcast has in your brand, business and community. What do you want it to make possible?
- Show Purpose What job does this podcast do for my brand, business and community?
- Your Ideal Listener Map gets clear on who you want listening and what they want to hear.
- Your Voiceprint draws out the experience, opinions and perspective that make the show yours.
- Your Listenership is a reason to come onboard. What's in it for them, and why should they care enough to listen?
You'll have a clear direction for the show before you spend time or money producing it.
02DesignBuild a show people want to listen to every weekEpisodes A recognisable show
- Your Go-To Show Design turns that direction into a signature format, the look and feel of the show, and an episode roadmap.
- Your Authority Amplifiers help you create opportunities for thought leadership (even in your guest episodes).
- The Binge Loop turns one episode into something that leads naturally to another and gives people a reason to return every single week.
When you sit down to record, you'll know what you're making, why it matters and how it fits into the bigger show.
03SystemiseMake the podcast fit your life (in under 1hr a week)A content treadmill An operating system
You have a business to run. Your Podcast Operating System gives you a repeatable process, clear responsibilities and a publishing plan that keeps things moving when the week gets busy.
- Producer in a Box is the AI tools, prompts and research templates to turn your ideas into episodes your audience wants to hear.
- Record: build your set, choose a studio or work out which recording gear you need. Everything you need to get started, without buying things you won't use.
- Produce: decide whether to outsource or edit your own episodes, with a workflow that fits your time, skills and budget.
- Publish sets up the system that gets your podcast on every single platform in the shortest amount of time.
04AmplifyTurn a podcast into something that achieves your goalsOne podcast A growth ecosystem
- Magnetic Content turns one episode into content that gets you discovered and builds your authority everywhere else.
- Your Conversion Funnel gives listeners a natural next step into your brand, business or community. You'll know what you're inviting them to do and how that connects to the show.
- Get Your Show Found brings it together into a launch and discovery plan, using your existing channels, collaborations and relevant PR opportunities to reach the right people.
05OptimiseWhat's working, and what do we do next?Guesswork Data-led decisions
- Make Your Show Smarter teaches you what to focus on, where to look and what to measure, so you can understand what's working and decide what to improve.
- A podcast promise and a show angle that reflects your expertise and attracts the right audience
- A signature format and an episode roadmap, so you always know what to record next
- A production system that fits your life, with your own Producer in a Box doing the heavy lifting
- A launch (or re-brand) strategy and a weekly marketing plan for every episode
- Clear metrics to follow so you know what's working and what needs to change
- Simple systems and AI tools so you can manage the show in an hour a week
- A plan to turn each episode into content that builds community and brings leads in week after week
The charts are nice. The doors they open are better.
A producer heard five minutes of one episode and booked our client.
The right type of listeners count more than the number itself.
For every show, their podcast has always been the top lead source for years and years.
This is for you if
- You're a founder, brand or expert already building a business or personal brand
- You want your content to match your level of expertise
- You care about the people listening and want them to get value from every episode
- You're ready to make decisions, put time aside and build the show your ideal listener can't wait to hear
- You're starting from an idea, or rebuilding a show that no longer fits
It's not for you if
- You want a hobby podcast
- You're looking for a shortcut
- You won't make time to promote the show (we'll show you how)
Hi, I'm Alycia.
And podcasts have genuinely changed the trajectory of my life. I've worked with some of Australia's favourite podcasts and interviewed and learned from some of the biggest creators and industry experts in the world.
I've got two toddlers, run three successful businesses and refuse to skip my morning workouts. So I know a thing or two about needing to be efficient.
Before I built my production studio I ran operations and project management for a multibillion-dollar company and helped to scale another startup to over $150 million. So I build podcasts the way I'd build any part of a business. Everything has a purpose, a process that runs without me, leverages every second of my time and has data-driven decisions at the heart of everything it does.
Go-To Show is the accumulation of years of testing and learning, and something I update every single month with my own findings (and AI advancements). Your time and your brand are your most precious assets. So this is the tool that respects both.
Start with the core. Add more support if you want it.
Podcast Audit
For you if you already have a show and want to know which opportunities you're missing, and how we can turn your existing back catalogue into something that fast-tracks your show.
We'll look at what you want your podcast to do and where the current show is helping or getting in the way. You'll come away knowing what to keep, what needs work and where to focus your effort next.
Price on application
Go-To Show
The full Blueprint, Producer in a Box, weekly calls, community and your 1:1 kickoff call.
- The full 5-step Blueprint
- Producer in a Box
- Weekly live group calls
- Private community
- 1:1 kickoff strategy call (bonus)
- Signal Desk access (bonus)
$3,000 $1,997 or 3 payments of $899
Founding member price. Rises to $3,000 after this round, without the 1:1 call.
Apply nowDone-For-You Launch
For you if you want to bring your expertise, record the content and hand everything else over.
We start with the same strategy, map out your project plan, and then our team takes over production and every single technical aspect of your launch. You walk in, record and we do the rest. Before we begin, you'll know exactly what we're handling, what we need from you and the launch timeline.
Price on application
Strictly limited to 10 places (and we already sold 4 before I sent this to anyone).
Founding bonuses, this round only:
- 1:1 kickoff strategy call with me
- The guest outreach script I used to land Kayla Itsines, Nathan Chan and Caleb Ralston
- Access to Signal Desk: our custom-built app with all of your episodes, guests, metrics and workflows in one place
- The Podcast-to-Followers growth plan: the advanced version of the plan to turn each episode into content that builds community and brings leads in week after week
The script and Signal Desk access arrive the day we accept you, so you're moving before day one.
A few things you might be wondering.
Is this for a new or existing podcast?
Both. Build a show from scratch, or use the process to sharpen and rebuild one you already have. If you want specific feedback on your current episodes, add the Podcast Audit.
Do I need an audience first?
No. We've had shows with 300 downloads land on the charts. The right 300 people beat 30,000 of the wrong ones, and the Amplify step shows you how to reach them ... but you do need to do the work.
Do I need recording gear or a studio before I start?
No. We'll work with you to build your set at home or find a studio that you absolutely love.
Do I have to launch in 60 days?
No. The first 30 days lock the strategy, design, systems and launch plan. You choose your go-live date and we'll help you make sure it's the best for your audience (and life).
I've started a podcast before and stopped. Why would this be different?
Most shows stall because there's no system behind them, so life gets busy and ... the podcast falls to the side. We are passionate about building a process that keeps going when your week falls apart.
Won't using AI make my show sound like everyone else's?
We are anti-AI for thinking. Brainstorming and refining are great but the magic comes from you. Every episode starts with your strategies and your Voiceprint then feeds every tool, so the outputs sound like you.
Does it include editing and production?
The core teaches you to plan and run the process. Editing is separate: do it yourself, use your own team, or choose the Done-For-You Launch and we'll discuss what future options there are.
We are only taking 10 people max for this first round. Tell me what you'd love your podcast to do for you.
- Send through your details.
- I'll confirm it's a fit for this founding round and send you your details.
- You get the guest script and Signal Desk access straight away, and we book your kickoff call.
P.S. Founding places come with the 1:1 kickoff call and the $1,997 price. This will never ever be repeated again.