BTS of Diary of A CEO, Billions of Views and 16 MILLION YT Subscribers with Grace Miller - PART ONE

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that. When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views. *_The episode was so good that we had to split it into two parts so you can actually implement what we talk about. If you want to hear the AI tools the DOAC team are using, which tools (and platforms) to use to grow your audience and the one thing that completely changed ALL Flight Story conversations make sure you’re subscribed or following because you won’t want to miss this. _* You’ll hear Chapters 00:00:00 Why we got Grace Miller on the show 00:02:19 What changed when they implemented a Head of Experimentation & Failure and what you can learn from it yourself 00:03:58 The 1% Diary of A CEO do to make their podcast an experience (for listeners and guests) 00:05:45 What you can learn from Taylor Swift about podcasting 00:08:22 Where to start if you want to build a culture of experimentation 00:10:07 How to use end screens to get more views on Youtube 00:11:52 The three things the foundation of every great show has 00:12:58 How to make your podcast memorable 00:14:35 If you want new listeners to stay you need to do this 00:20:15 Should you have NEW topics and guests all the same time? 00:23:35 Why Diary of A CEO removed microphones 00:26:25 What Grace would do first if her first objective is to grow a podcast 00:28:58 The best social strategies for podcasting 00:30:43 What Grace and the Diary of A CEO team did to build community early on 00:34:26 Where you should focus in 2026 00:35:08 How to build a community even if you have ZERO followers 00:36:30 Using AI to help you grow your social media and podcast 00:38:18 The number of thumbnails Diary of a CEO tests and how you can see every single variation 00:40:20 The #1 Rule for creating thumbnails 00:41:42 Why just copying someone elses thumbnail doesn’t work 00:45:32 The best strategy for Youtube that most people don’t know about 00:50:27 Do shorts hurt your main channel? 00:51:22 How to get people to watch your long form content 00:54:40 What’s coming up next week Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast