From 0 to 25 Million Views In 4 Months with Lauren Meisner from Centennial World

Get the full playbook on How to Reach Gen Z & Create Content That Grabs Attention Here - www.howdoipodcast.com/resources/full-story

And if you want to build a podcast that makes you the go-to in your industry join the waitlist for Go-To Show here - https://www.howdoipodcast.com/go-to-show
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How do you grow a podcast network to reach over 20 million people a month with a tiny team?

Lauren Meisner is the founder and host of Centennial World, a bootstrapped Gen Z media network covering internet culture, the creator economy and social media trends across five podcasts (including Mini Scroll and Infinite Scroll), TikTok, YouTube and a newsletter.
Since starting in December 2019, Centennial World has gone from a beauty publication to a podcast network reaching over 20 million Gen Zs every month, with brand partners including Colgate and Brita.
She’s also the founder of Spon Studio, a platform connecting independent podcasters with brands that want to test podcast advertising.

And today she’s giving you a masterclass not just on creating attention but what to do once you have it as well.

We chat about:

🎙️Why podcast clips stopped working, and the format that hit 10 million views in two months

🎙️The thumbnail change that felt cringe but made a huge difference on YouTube

🎙️How to pitch brands and who actually holds the budgets

🎙️How a 24 hour turnaround turned a viral TikTok into a Colgate sponsorship

🎙️How to add a second show or host without losing your audience

🎙️Why Lauren dropped a recording day, and what happened to the audience after

You'll hear:

00:00 - From 2.5 million to 20 million Gen Zs a month

02:02 - Why Lauren and her co-founder at the time walked away from a website that was making money

06:26 - Who edits five podcasts on a lean team

09:35 - Adding a second show without cannibalising your audience

14:39 - The daily production workflow behind Mini Scroll

21:04 - Why podcast clips stopped working on TikTok (and what replaced them)

25:56 - The "cringe" thumbnails that made a huge difference

29:40 - How to package your views for brands (and a Colgate deal in 24 hours)

34:10 - The two-sentence cold email (never send the media kit first)

38:58 - Who actually holds the budgets

40:47 - Spon Studio: podcast advertising for independent shows

45:25 - Burnout, therapy and dropping a recording day

53:08 - What to check before someone else hosts your show

54:42 - How to structure a rev share with external hosts

57:07 - How to build an audience that follows the brand

Connect with Lauren over at https://www.instagram.com/laurenmeisner_/ and https://www.linkedin.com/in/laurenmeisner/
Check out all of the podcasts here - https://laurenmeisner.com/

Sign up to Spon Studio - https://www.sponstudio.com/

Want to learn how to pitch brands and what to charge? Listen to the episode with Mikhallia from Huume here - https://www.youtube.com/watch?v=WoSDwClLI-Q

Have a guest you want to hear from? Question you want answered? Send me a DM over at https://www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast

Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast