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Episode 24 · 10 February 2026 · 15 min

Why ‘Good’ Podcasts Stop Growing (And What the Top 1% Do Differently)

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Every single person with over 1 million downloads has shared these same 5 pieces of advice and the best thing about them? They’re SO simple and easy to implement … most people just don’t know that these are the things that move the needle  If you’ve been consistently putting out episode but haven’t seen your podcast growing these 5 things are the ones that will completely change how you look at your episodes (and downloads!)  You’ll hear:  🎙️The one question to ask yourself before recording your podcast  🎙️Why Youtube is the biggest growth opportunity for podcasts right now  🎙️The reason podcast clips don’t work like they used to and what to do instead  0:00 - Why I’m recording this episode  1:57 - The pitch test for every podcast  3;48 - Can you re-brand your podcast? 4:26 - Why consistency alone isn’t enough 4:52 - The reason most seasonal podcasts never get the growth they deserve  5:39 - How to optimise for Youtube  6:52 - What to post on social media (and when)  9:48 - The secret all of the big podcasters use  12:24 - Your next step if you want to grow in 2026 Get the DEBRIEF here - https://project-c-2.kit.com/351e63aa1a  If you’re ready to go all in on your podcast in 2026, I’m working with a VERY small group of creators …. send me the word MIC DROP www.instagram.com/alyciachapman_ and send you some more details  And if you want to see an example of the pre-interview questions send me a DM with the word QUESTIONNAIRE at www.instagram.com/alyciachapman_ Listen to Monique’s episode The Strategy to Get MORE People to Listen to Your Podcast on Spotify (https://open.spotify.com/episode/6DyoOFbpvfQrueZG88x6qy?si=22609f01956f4eca), Apple (https://podcasts.apple.com/au/podcast/the-strategy-to-get-more-people-to-listen-to-your/id1840086977?i=1000735245312) or YouTube (https://youtu.be/87BTjW3YguQ?si=YUBYsmmiL87mTlA6). Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast

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