Why Most Brands Say No to Podcast Sponsorships and How to Get them To Say Yes with Pru Corrigan

You don’t need a huge audience to get brand deals and people to talk about your podcast … but you do need the things we talk about in this weeks episode. Today I’m joined by Pru Corrigan from One Day Dream, the team behind Just For Girls, Where’s Your Head At, Ready or Not, Culture Club, The Pump Up Pod, Hotter Than Yesterday and Hear Me Out Podcasts and Talent Agency to some of Australia’s favourite creators.  We chat about:  🎙️How to pitch yourself and your podcast (and what you should NEVER do)  🎙️What the best podcasters are doing every single day to get their audience bought in  🎙️The clickbait strategy that’s working right now to get more people to consume your content  You’ll hear:  0:00 - Who is Pru Corrigan  2:00 - Why One Day Dream started building their podcast stable  4:18 - The reason most brands won’t invest in podcasting  4:58 - What the best podcasters are doing to get brands to say yes 6:11 - How can you get people to notice your podcast 8:28 - This influencer got 80,000 people to attend an event and sold out her products by creating connection  9:28 - In 2026 people are going to be wanting more and more of this  11:35 - The Double E’s you need to win at podcasting 11:57 - The EXACT script to get you onto your dream podcasts  14:48 - How to pitch to your dream brands for sponsorship or collaborations 18:14 - The risky move to get dream brands to fall in love with you and your audience  20:25 - How Pru got the attention of Sephora  23:01 - What the biggest influencers do to build community  28:17 - The brand partnerships that aren’t being done right now  28:54 - The different ways you can monetise your podcast  33:35 - How to deal with negative PR and backlash  35:24 - What you should do if your reel goes viral  38:14 - Do you need to censor yourself if you want brand partnerships? 38:49 - The types of podcasts that are blowing up in 2025  39:55 - How do ODd decide if a podcast is going to be good or not 43:35 - The secret to making a show people want to listen to  44:29 - Do you need to treat podcasting like a full time job? 47:17 - Can you just outsource everything to a producer? 50:58 - Mic Drop Moments  Want to actually take action from this episode? Download the Debrief here -  Find Pru over at @prucorrigan, @onedaydreamteam, on LinkedIn and her website https://onedaydream.com.au/    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast