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Episode 39 · 26 May 2026 · 51 min
Your Podcast is now Competing With Netflix … Here’s what the top 1% do with Daniel Smith
You can have great guests, good conversations and a decent setup… and still have a podcast that people scroll past.
The shows that cut through now are thinking about a much bigger picture. That’s why I wanted to sit down with Daniel Smith, founder of Head On Agency and the team behind shows like Tell Me More with Olivia Molly Rogers.
We chat about:
🎙️ What it takes to build a podcast people care about
🎙️ How to make your podcast stand out in an oversaturated market,
🎙️The guest pitching strategy that helped Daniel land Gary Vee on his podcast
You’ll hear:
0:00 - Why Daniel thinks the word “podcast” is holding creators back
5:27 - The content philosophy Daniel uses to make shows more engaging across EVERY platform
13:18 - The process behind building one of Australia’s top podcasts
21:13 - Why your episode length and format could be the reason people stop listening
22:52 - Questions to ask yourself to figure out how you’ll stand out in your niche
26:00 - The show he’s working on right now that’s unlike ANYTHING else
31:16 - What are the top 1% of podcasters doing that others aren’t?
35:50 - The types of content you should be posting (that aren’t just clips of your show)
37:58 - How Daniel got Gary Vee on his podcast!
47:49 - The shows Daniel keeps coming back to
49:19 - Daniel’s advice for anyone waiting until their podcast looks “professional” enough to start
If you want to find out more about Daniel, head over to IG @danul_smitty (https://www.instagram.com/danul_smitty/) or visit his agency Head On at www.headon.agency
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
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