Build a podcast people remember.

Most podcasts are forgettable. You see the cover, think “cool”, and scroll on. The shows that stick have a brand behind them: a world you recognise from a single tile, before you even read the name.

Rachelle Saevil has built brands for 11 years. She founded Saevil Row, recently acquired Smack Bang and hosts Behind the Fold, and she sat down with me to walk through how she'd brand a podcast from scratch.

This is that conversation as eight steps you can work through this week:

• The hotel exercise that finds your show's brand world
• How to name a show so it can grow
• Your three-second pitch and copy bites
• A brand shoot plan that lasts a whole quarter
• The guest-first covers that get more reshares