What to post when podcast clips stop working.

For a long time, a 30 second clip from your podcast was enough. Then the algorithm changed, and plenty of shows are watching their clips stall.

Lauren Meisner founded Centennial World, a bootstrapped Gen Z media network with five podcasts. At the start of 2024 it reached 2.5 million Gen Zs a month. Now it reaches over 20 million. She sat down with me to walk through exactly what changed.

This is that conversation as eight steps you can work through this week:

• The full-story format that got 10 million views in two months
• The “YouTube cringe” thumbnail change, with her before and after
• How to package your show for brands, beyond downloads
• Her two-sentence pitch, and the Colgate deal done in 24 hours
• How she splits revenue with the hosts on her network