The Reason Most Podcasts Are Forgettable (And How to Fix it) with Rachelle Saevil

Want to build your podcast world? Get the entire brand playbook here https://www.howdoipodcast.com/resources/brand-world

And if you want to build a podcast that makes you the go-to in your industry join the waitlist for Go-To Show here - https://www.howdoipodcast.com/go-to-show 

What does it take to build a podcast people recognise before they even see the name?

Rachelle Saevil is the founder behind Saevil Row and recently acquired Smack Bang and has built iconic (and memorable) brands for founders, CEOs and C-suite leaders for years. She's also the host of Behind the Fold, a podcast women who are building businesses, chasing their dreams AND raising kids at the same time.

From the moment I saw Rachelle’s podcast it caught my eye, not because of the guests (even though they are incredible) but because of the brand that she’d built behind them and today we’re teaching you to do the same and use your podcast to attract the right clients or grow a loyal community.

We chat about:

🎙️Why your podcast needs so much more than cover art

🎙️The hotel exercise for building your podcast's brand world 

🎙️How to name your show and what to check before you commit

🎙️The trick behind any brand shoot that gives you 10x the content 

🎙️What to check if your guests won’t accept your collaboration 

🎙️How to keep a weekly show consistent through your busiest seasons

You'll hear:

00:00 - Why so many podcasts are forgettable

02:39 - The first questions to ask before you build a podcast brand

05:32 - The hotel exercise: building your podcast's brand world

09:44 - What to wear on camera and build your own set 

12:03 - How to name your podcast (and the one thing to check before you commit)

16:39 - The secret to landing incredible guests

20:58 - How to plan a brand shoot that lasts

23:54 - Building a memorable brand 

25:21 - if your guests won’t accept your collaboration check this 

28:03 - The colours that build trust

29:06 - How to build a podcast that builds your business nad personal brand as well 

39:43 - The system to fit a podcast in as a busy founder 

46:09 - Reverse engineering your podcast goals 

Connect with Rachelle over at 

Loved this episode? Listen to our PR episode with Jessy Marshall on Apple, Spotify or Youtube 

Apple: https://podcasts.apple.com/us/podcast/the-secret-production-playbook-behind-australias/id1840086977?i=100079730939

Spotify: https://open.spotify.com/episode/14qTIGynCIeXcCIjHbgXMA?si=5c356547d37e4ca8
Youtube: https://youtu.be/YPHDHhO46a4?si=aaLa9OGvXzxV_sNy

Have a guest you want to hear from? Question you want answered? Send me a DM over at. www.instagram.com/alyciachapman or https://www.instagram.com/howdoipodcast